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Check List -what makes a Winning Business Presentation


Most people remember how the speaker says his words and not what he said.


The important characteristics of the speech are:

Body language: 58%

Tone of words: 38%

Words content: 7%


General important characters are:

Addressing the need and interests of the audience: which is one of the most important part of a presentation. The main message should e included in the beginning and in the end of the presentation, while the middle part of the presentation should be aimed at achieving that goal.Tone: Conviction / Passion: To let the audience the feeling the speaker is interested in what he says.

Confidence: The audience likes a speaker that doesn’t suffer from his act of speaking

Using eye contact: No too speak to single one person in the audience that seems to be interested, but passing the eye from person to person and by doing so, letting them feel it’s a private talk

Cloth: Not to wear too simple cloths

Voice: Not to talk too silently or too loud

Expressions: To express feeling and not only to extract words

Pauses / emphasis: not to hurry

Not to move too much: in order not to extract the audience’s attention, otherwise the message will not reach its target.


Natural speak: By practicing a lecturer will learn to be natural in its presentations.

Not to “dis” a wrong answers: but to always give the good feeling to the answerer

Not too many numeric information

The opening of the presentation:

An example or a stories: people tend to remember example and stories much more then numbers and data

Presenting yourself

Joke: as not a racist or sexy one

Provocation statement / question

Using a gimmick


The important to know from the audience:






The size of the audience


The use of power point:

The problem is usually the abuse of this tool (e.g. using too much visual tools of the power-point). Each power-point slide have a focal point of text / image and not to contain too much text or images.


E-Mails Communication

Brevity (be short) and clarity (be clear).

It’s important to use polite words in e-mail. As Israelis we’re mot used to it, but it’s extremely important while communicating with people from other nations via e-mail.

Sometimes the long e-mails history is not important and can be omitted.

It might be reasonable to wait before a harsh response to e-mail.

Be careful with dates (e.g. 9/11 can be translated as 9th of November or 11th of September)

No not use words like “soon” (when exactly is soon? few hours? Weeks?)

It’s very efficient to answer within the e-mail (using different colors) – it’s common in French

Use spelling checks!

End e-mail with “Regards”, “Best regards” (less official) or “Sincerely yours” (more official).



2 תגובות
  1. did you think there's another way to find better methode ?

    • good point
      There are allways other ways
      i dont think there is one winning way.
      it all depends at the business being presented

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